DVD Postcards - Return on your investment
WHAT ARE DVD POSTCARDS | VISITOR RETENTION | SOUVENIR RETAIL ITEM | RETURN ON YOUR INVESTMENT | POINT OF SALE TOOL | WHO SHOULD BE SELLING DVD POSTCARDS | SPECIFICATIONS | PRODUCTION AND FULFILLMENT | PRICING
RETURN ON YOUR INVESTMENT - ROI
Tourism organizations spent a lot of money to produce high quality video footage. DVD postcards provide an opportunity to recover that money and start generating revenue. Look at some of the facts on DVD-Postcard ROI:
-The average video production can cost up to $10,000 dollars or more.
-DVD postcards cost less than US$5 and retail between US$9.95 and $14.95 in resorts around the world.
-The minimum quantity for the cards is 1000 units.
-The minimum gross profit on 1,000 units is $5,000
-Our pricing ensures margins between 100 and 200%.
-Visitors love to buy them and the product is already a par with T-shirts.The average Fijian resort with 100 room sells around 5,000 units per year generating up to $50,000 in profits. That’s 5 times the cost of video production coming in year after year
and it gets better….
-we know that the recipient of a DVD-Postcards shows the product (and the video footage) to an average of 4-5 other people meaning that if you sell 5,000 units per year you not only make a lot of money but you also reach well over 20,000 prospects that get to know your place
-you may have 50,000 people looking at your website with very little emotional impact but the impact you will have on 20,000 people experiencing your video footage full screen in high resolution is likely to have a much bigger impact on your bottom line
DVD Postcards are a marketing tool paid for and mailed by existing customers to prospective customers.Marketing that makes money and that makes sense.
