Expo-Card – A company/product information pack

Designed for companies that visit trade shows and exhibitions and that hand and send out printed product catalogs at a high cost year after year. The Expo-Card combines a mixed variety of marketing items in a single multimedia presentation on CD-Rom medium laminated on an attractive branded postcard that is very economic to distribute. The card also includes a pocket for the insertion of a business card.

This makes the Expo-Card a viable cost saving alternative for trade show and direct marketing.

Expo card Product

The multimedia presentation is template based which means that you can display up to 8 different items of your choice. You may want to display your company profile, product catalog, brochure, price list, promotional video, user manual, contact details and hyperlinks and a screensaver.

Once you have decided what you want to display in your presentation we create the menu for that presentation. Click here to see a sample menu ( link to the Caledonia sample menu ). The menu appears when the CD is inserted into a PC. The Expo-cards recipient simply clicks on the menu item to view the content within.

All you need to do is provide us with your digital files and a name for each item and we do the rest for you including:

  • The design of the menu template using your chosen background color
  • The development of the complete multimedia presentation including an auto run file
  • The design of your own customized screen saver
  • An installer for optional installation of your information on the user’s desk top
  • The production, printing and assembly of the CD and the card
  • The deliver to your office, your exhibition or directly to your targets

All this means that there is no need to develop a multimedia presentation on your part. All you need to do is to provide us with the files of your current marketing items that you want to be part of the presentation ( see specifications ).

As for the postcard all you need to do is provide us with your favorite image and your company logo and we will design the card for you.

Return on Investment (ROI)

Traditional materials

  • The response rate of traditional materials is 2.5%
  • An estimated 30-50% ( retention rate ) of traditional materials are thrown away and wasted which can reduce your response rate to 1.25%

Expo-Cards

  • Expo-cards have a 4-5% response rate and a much higher retention rate
  • If you hand out 1000 units you are likely to attract 40-50 prospects compared to just 12.5
  • That means that your chances of making a sale are potentially 4 times higher with the Expo- card

You can also use Expo-Cards for mail outs during the rest of the year when you are not at a trade show.

Costs
  • Design and artwork for multimedia, CD and card as well as customized screen saver is absolutely free.
  • You are only paying for the hardware (CD and card). Unit prices are under US$3 for most small quantities and US$1 for larger quantities. Minimum quantitiy is 1,000 units
  • Compared to the combined printing and distribution cost of all of your current marketing items that you hand and send out Expo-cards will save you a lot of money.
  • We offer Special Deals for exhibitors of some of the worlds biggest trade shows, click here to see if your show qualifies..

How can an Expo-Cards be sent through the postal system?

The back off an expo-card is like the back of a normal postcard. Expo-Cards are approved by the US postal service and travel safely through the system and can be sent to anywhere in the world. They have done so since 2003. So you will have a tool for your exhibitions and your direct marketing all in one.

Product and Distribution Options

The Expo-Card comes in various packaging options:

CD only – if you just want to add the CD to other materials

Standard Expo-Card – CD laminated onto branded card with a pocket for business cards or other flat items ( only as a hand out – not a mailable postcard )

All purpose Expo-Card - CD laminated onto branded card with a pocket for business cards or other flat items ( able to be mailed as a postcard ) This product can be used as a trade show hand out, a direct marketing tool and be retailed if applicable ( see DVD Postcard section )

Our new exiting packaging option for the Expo-Card is the Expo-Bracelet, an innovative and very popular way of handing out your information and a much appreciated gift at the same time. We guarantee that nobody will not look at this!!

This is the latest USB device that plugs into the back of a computer. It basically works like a CD and can be re-written up to 1 MILLION TIMES!!
USB Bracelets

Imagine all your information including video footage on a tiny bracelet like this!!

Also see our Direct Mail Service section for our mailing service.

Note: that all our cards can come with mini CD’s and DVD’s as well as full size discs.

For further information please contact as at Expo-Cards@v-mailcards.com