Expo-Card – Digital travel planner

Designed for Tourism Bureaus, Visitor Information Centers, Government Tourism Departments, City Promoters, attraction and destination marketers who visit trade shows and send out video’s and printed travel planners to the trade and to consumers at a high cost. This product combines video footage and factual information in a single multimedia presentation on a CD-Rom laminated on an attractive branded card that is very economic to produce and to distribute.

Travel Planner Expo-Cards are postcards that carry a CD affixed to the front of the card ( see below ). The product can be handed out at exhibitions or sent out as a direct marketing tool during the rest of the year. The Expo-Card also has a pocket for the insertion of a business card.

EXPO-CARD – A SINGLE MULTIMEDIA PRESENTATION SHOWING AND SAYING EVERYTHING YOUR PROSPECTS NEED TO KNOW ABOUT YOUR DESTINATION

The CD on the Expo-Card contains a pre-developed multimedia presentation that combines all of your current marketing materials in one single place whether it is your printed travel planner catalog, brochure, video footage, company profile or any other material. All on a single CD presented on an attractive full color branded card ready to be handed or sent out.

Expo-se your Destination with Impact!

Whilst our multimedia presentations are template based they allow for total flexibility

The sample below shows the menu of a typical Expo-card presentation. The client (example only) is a Destination Marketer and has chosen to display 2 catalogs, one brochure, a contact page with hyperlinks, a promotional video, an image gallery and a screen saver. The menu appears when the CD is inserted into a PC.The Expo-cards recipient simply clicks on each item to view the content within.

( Multimedia presentation with chosen items )

You can choose up to 8 different items which can be any of your current materials from video footage to PDF document, brochures, product catalog, anything you want to display. All you need to do is provide us with your existing digital files and artwork and a name for each item and we do the rest for you including:

• The design of the menu template using your chosen background color and file names
• The development of the complete multimedia presentation including an auto run file
• The design of your own customized screen saver
• An installer for optional installation of your information on the user’s desk top
• The production, printing and assembly of the CD and the card
• The delivery to your office, your exhibition or directly to your targets

How much does all this cost?

All design and development work is free. You are basically paying for the hardware (CD and card) only. Unit costs are less then US$3 for most small quantities and as little asUS$1 for larger quantities.

We offer special deals for Exhibitors for some of the worlds biggest Tourism and Travel Shows. Click here if your event qualifies for our deals.

The Importance of Full Screen High Resolution Video Footage

It is the sound and motion of full screen high resolution video that sells a destination. We have all seen video displayed on line and noticed the lost effectiveness due to restricted bandwidth.

Use the full potential of your video footage and distribute it so it can be seen full screen. Make viewers “be there , before they get there”, make them want to visit your place. No printed material or online video clip has that kind of impact.

Combining Visual Impact With Information

Our digital travel planners are the best way to promote your destination in a way that demonstrates quality, style and effectiveness. It is the video that creates the interest at first – we then provide further factual information with the rest of the presentation and a link to your website for all detailed information.

RETURN ON INVESTMEN - Compare The Costs

Printed Travel Planner

The circulation of a travel planner is between 10,000 and 70,000 units
( let’s take an average of 35,000 units )
An average 100 page glossy brochure at 35,000 units costs say $10.
Depending on weight International distribution will cost $3
Total cost would be $ 455,000.00
This does not include any video footage!!!

Digital Travel Planner

( our unit price includes the CD and card, the multi media presentation, design of all artwork and a free customized screen saver - a multimedia presentation could easily cost $ 5,000 or more we do this free of chargefor quantities 2,000 and over!!)
Unit price at 35,000 units $1.65
Postage ~$0.50/unit
Total cost $75,250.00
Total Savings: $ 379,750.00

Note: that you can use the product as a hand out at trade shows as well as sending it out ( like a post card ) during the rest of the year.
The Expo-Card multimedia comes in various packaging options:

CD only – if you just want to add the CD to other materials ( contact us for a quotation )

Expo-Card Hand out only – CD laminated onto branded card with a pocket for business cards or other flat items ( only as a hand out – not a mailable postcard )

Full all purpose Expo-Card - CD laminated onto branded card with a pocket for business cards or other flat items ( able to be mailed as a postcard ) This product can be used as a trade show hand out, a direct marketing tool and be retailed if applicable ( see DVD Postcard section )

Our new exiting packaging option for the Expo-Card is the Expo-Bracelet, an innovative and very popular way of handing out your information and a much appreciated gift at the same time. We guarantee that nobody will not look at this!!

This is the latest USB device that plugs into the back of a computer. It basically works like a CD and can be re-written up to 1 MILLION TIMES!!

Imagine all your information including video footage on a tiny bracelet like this!!

Also see our Direct Mail Service section for our mailing service.

Note: that all our cards can come with mini CD’s and DVD’s as well as full size discs.

For further information please contact destinationmarketing@v-mailcards.com