Expo-Cards - Digital new product launcher

This product is designed for manufacturers and distributors of cars, boats, motor bikes, caravans who visit trade shows to launch new models or who send out expensive promotional materials to prospective buyers of a new model.

The Expo-Card is a multimedia presentation on a CD-Rom that is laminated onto a branded full color card that can be handed out at an exhibition or sent through the mail as a postcard.

What Is On The Expo-Card Cd?

The content of the multimedia presentation is template based but totally flexible and can contain up to 8 different items ranging from video footage, image galleries, PDF documents and a screen saver. As an example your Expo-Cards could show the following items the following items: a video, an image gallery, a specifications document, an accessories brochure, a dealer guide, a color guide and a screen saver showing your new model. You decide what you want to show your prospects and simply provide us with your existing digital files.

Once you have decided what you want to display in your presentation we create the menu for that presentation and add the files. Click here to see a sample menu ( link to the Caledonia sample menu ). The menu appears when the CD is inserted into a PC. The Expo-cards recipient simply clicks on the menu item to view the content within.

All you need to do is provide us with your digital files and a name for each item and we do the rest for you including:

The design of the menu template using your chosen background color
The development of the complete multimedia presentation including an auto run file
The design of your own customized screen saver
An installer for optional installation of your information on the user’s desk top
The production. printing and assembly of the CD and the card
The delovery to your office, your exhibition or directly to your targets

All this means that there is no need to develop a multimedia presentation on your part. All you need to do is to provide us with the files of your current marketing items that you want to be part of the presentation ( see specifications ).
As for the postcard all you need to do is provide us with your favorite image and your company logo and we will design the card for you.

What Is The Cost Of Getting Expo-Cards For Our New Model?

There are no design or development costs including the screensaver. The unit cost for the Expo-Cards is under $3 plus freight for most small quantities. The inimum quantity is 1,000 units. If you use your Expo-Cards as a direct marketing mailer postage costs are under $0.50 in the USA.

We offer special deals to exhibitors of some of the world’s largest exhibitions. Click here to see if your event qualifies for our deals.

Compared to a glossy brochure the Expo-Card represents significant cost savings:

If a US manufacturer sells an average of 200,000 new cars per annum

5% of targets would be prime targets being either existing customers, advocates ( those who are loyal to your brand ) or champions (those who switch to the newest model every time). That means 10,000 prime targets that should receive an Expo-Card. In addition if a manufacturer has an average of 500 dealers and if each dealer would require 100 Expo-Cards to distribute at their own discretion, you would need about 60,000 units.

60,000 units would cost your client:

$80,000 for the Expo-cards ( $1.50/unit)
$30,000 in distribution
Totaling $110,000.

Using glossy brochures this campaign would cost:

60,000 x $5 = $300,000
60,000 x $2= $ 120,000 (or more)
Totaling $ 420,000

In addition nothing comes closer to giving a first class driving impression than video footage.

How can an Expo-Cards be sent through the postal system?

The back off an expo-card is like the back of a normal postcard. Expo-Cards are approved by the US postal service and travel safely through the system and can be sent to anywhere in the world. They have done so since 2003. So you will have a tool for your exhibitions and your direct marketing all in one.

Product and Distribution Options

The Expo-Card comes in various packaging options:

CD only – if you just want to add the CD to other materials

Standard Expo-Card – CD laminated onto branded card with a pocket for business cards or other flat items ( only as a hand out – not a mailable postcard )

All purpose Expo-Card - CD laminated onto branded card with a pocket for business cards or other flat items ( able to be mailed as a postcard ) This product can be used as a trade show hand out, a direct marketing tool and be retailed if applicable ( see DVD Postcard section )

Our new exiting packaging option for the Expo-Card is the Expo-Bracelet, an innovative and very popular way of handing out your information and a much appreciated gift at the same time. We guarantee that nobody will not look at this!!

Our new exiting packaging option for the Expo-Card is the USB Expo-Bracelet, an innovative and very popular way of handing out your information and a much appreciated gift at the same time. We guarantee that nobody will not look at this!!

This is the latest USB device that plugs into the back of a computer. It basically works like a CD and can be re-written up to 1 MILLION TIMES!!
USB Bracelets

Imagine all your information including video footage on a tiny bracelet like this!!

Also see our Direct Mail Service section for our mailing service.

Note: that all our cards can come with mini CD’s and DVD’s as well as full size discs.